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AW SHUCKS...

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Wow, you actually wanna know "About Me"?? Well the most important lesson I've probably learned being in the agency biz over 24 years is to keep it short. So here goes...

I am a copywriter-turned-art director that has always been intrigued about the sneaky power of design. I feel pushing a brand's graphic identity can singlehandedly add value in the eyes of consumers.

And no matter what, I feel it's most important to swim into the weeds for an insight first, then design/write/create second. Because I'm always after a final product that actually solves problems for clients.

​I've worked in agencies of all different sizes, on brands and budgets of all different sizes. ​​I've been lucky enough to get recognized by Graphis, Luerzer's Archive, National Addy's, AdWeek Best Spots, been named a Cannes Film finalist, National Effie finalist, and won Higher Education Awards Best of Show in two consecutive years.

​But more than anything, I like working with people that have the same goals as I do... making brands look pretty and making the best visceral impression as possible.

I was born and raised in Wisconsin, and love it from top to bottom. Enjoy coaching youth sports, building stuff, fixing stuff, cooking stuff, and making people smile.  

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