Wow, you actually wanna know "About Me"?

 

Well I'm a copywriter-turned-art director that has always been fascinated by the sneaky power of design. Whether they're even conscious of it or not, consumers have instant, visceral reactions to how a brand shows up, so I'm always trying to help those brands add value simply through how they look and feel.

 

My work spans product launches, design systems, and brand campaigns across industries that don’t always get the spotlight. We're talkin' home thermostats, engine lubricants, big colleges, tiny colleges, wakeboard boats, even pharmaceuticals for beef cattle. 

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Sometimes that means building a brand from the ground up. Sometimes it means repositioning an established name. But it’s always about tying everything together across every touchpoint making your client stand out in their category. 

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I've been lucky to get recognized by Graphis, Luerzer's Archive, National Addy's, AdWeek Best Spots, been named a Cannes Film finalist, National Effie finalist, and won Best of Show in the NAMA Awards and The Higher Education Awards twice.